Ulta Beauty’s Biggest Event of the year starts today!

19 Mar 2017

I don’t post about beauty sales that often anymore. After a while of trying to keep up, I noticed that there are just way too many going on simultaneously. Covering all, or even just the big ones, became almost impossible for me. So now I just post the ones I think are really worth mentioning, like brand friends & family sales, QVC’s today’s special value or any MAC, Sephora or Ulta sales. 😀

The biggest sale at the moment is definitely Ulta Beauty 21 Days of Beauty for Spring 2017. It’s their biggest sale of the year: it lasts, you guessed it, 21 days and each day there are new items with a discounted price. It starts today, March 19th, and runs through April 8th. The daily Beauty Steals are available for one day only both in-store and online. The Hot Buys are available throughout the duration of the event both in-store and online unless otherwise noted. Besides Beauty Deals and Hot Buys there are also Weekly Beauty Deals.

Ulta Beauty 21 Days of Beauty Event Spring 2017

Quick tips
• All Platinum members receive free shipping with any Beauty Steal purchase during the entire event.
• There’s a limit of 2 per customer when ordering daily Beauty Steals. For everybody else free shipping starts at $50.
• If you are ordering multiple shades of a certain Beauty Steal, the limit is 2 per shade.
• There will no doubt be new gifts-with-purchase during this event to go along with the daily Beauty Steals.
• The daily Beauty Steals go live online at around 10 PM PST the night before and they usually run through 12 AM PST the following day. That means that you’ll be able to purchase both the previous day’s Beauty Steals and the new Beauty Steals in that 2-hour window (10 PM – 12 AM PST).
• If you plan on going in-store, try to go as soon as they open. Things sell out quick!

Click HERE to go to the Ulta 21 Days of Beauty homepage, where you can find the calendar. Don’t forget to go through Ebates to get a percentage back. Happy shopping!

This post contains affiliate links.


Kizzy, blogger behind Kizzy Online, originally created this blog to use as her personal life journal. When she moved from the Netherlands to the United States in 2010, she started focusing more on beauty, fashion and lifestyle. She also writes about her life as a wife and a mom of 2 in San Diego, California.


  1. I love Ulta! They have a little bit of everything!

  2. So true! And they keep adding brands (like Nars, Becca and Ofra), which is awesome!

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