Play! By Sephora launching soon, Sephora’s very own subscription beauty box

07 Aug 2015

Hi everyone! It’s the weekend! I’m starting off my Saturday by posting about my absolute favorite store: Sephora. We all know that Sephora in the US is already the place to go for samples. I also love their Beauty Insider program, Sephora Flash and their flexible return policy. They also have testers of every single products in the store, which makes it a great way to try new products or shades without the commitment. And now, you can get deluxe samples delivered to you for $10 every month… I love it! Details below. 🙂

Play Sephora Play! subscription beauty box

Women’s Wear Daily reports that the beauty chain is testing out a subscription service to compete with companies like Birchbox and Ipsy. Play! By Sephora will start in Boston, Columbus, and Cincinnati this September, and expand next year. Each box will cost $10 a month and feature a collection of products, plus a few bonuses like Spotify playlists.

The first box (spoiler alert!) contains products from Marc Jacobs, Ole Henriksen, Bumble and bumble, Glamglow and Sephora’s in-house brand. Each month will have a theme, like skincare or cosmetics, and each box will have a few bonus samples thrown in as well. Subscribers can also show up at any Sephora store to learn how to use the samples and will get access to exclusive events.

I think the $10 price tag is a great deal! Especially since you know Sephora will always include high-end products. What do you think?

Sign up to be notified when Sephora Play! launches here (not working just yet).

source, source pic


Kizzy, blogger behind Kizzy Online, originally created this blog to use as her personal life journal. When she moved from the Netherlands to the United States in 2010, she started focusing more on beauty, fashion and lifestyle. She also writes about her life as a wife and a mom of 2 in San Diego, California.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.