Coming soon: all NEW H&M beauty products! In-store and online

29 Jul 2015

Hi everyone! I was planning on posting an outfit of the day today, since I haven’t done one in a while. However, it’s been raining like crazy over here, so instead of dressing like a normal person, I put on my sweats this morning and called it a day. Maybe tomorrow… 😀

H&M new beauty Fall 2015

Anyway, I have some beauty related news for you today! H&M (who doesn’t know H&M?) will be launching a new beauty line to replace their old products! The Swedish clothing line is coming out with a completely NEW house brand that will consist of 700 beauty items. Wooha! That’s a lot!

H&M new beauty Fall 2015

H&M new beauty Fall 2015

The line will simply be called H&M Beauty and will be released in the Fall of this year. Perhaps even as early as mid August! The range is expected to include makeup (bronzer, lipstick, nail polish etc.), body products, hair care and hairstyling tools. Prices will range from $2.99 to $24.99.

H&M new beauty Fall 2015

The packaging for this range features recycled materials, and all manufacturing processes for the paraben-, silicone-, GMO-, synthetic fragrance-, and dye-free formulas have a minimized impact on the environment. Good stuff! The new beauty products will be available online and in 40 different countries, including the US, the UK and The Netherlands.

H&M new beauty Fall 2015

There will also be new, dedicated beauty areas in-stores for us beauty junkies to swatch products in person. Hooray! H&M will also be releasing limited-edition colour palettes throughout the year and a premium line is in the works!

Are you just as excited for the new H&M Beauty as I am?! 🙂

Source pics: H&M


Kizzy, blogger behind Kizzy Online, originally created this blog to use as her personal life journal. When she moved from the Netherlands to the United States in 2010, she started focusing more on beauty, fashion and lifestyle. She also writes about her life as a wife and a mom of 2 in San Diego, California.

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