A Week of Favorites: black|Up Matifying Fluid Foundation

30 Aug 2014

It’s Saturday, meaning the 6th day of my Week of favorites: a run-through of my current favorite products! 🙂 This post is about the liquid foundation I’ve been wearing recently. After I ran out of my beloved Hourglass foundation (this one), I wanted to try something completely new and different. I ended up at the black Up counter at Douglas (during my trip to The Netherlands).
black Up was a brand I’d never tried before (don’t think so, anyway) and the lady at the counter convinced me to try their Matifying Fluid Foundation. She gave a me sample, which I tried for a couple of days and really liked. Not surprisingly I ended up purchasing the full-size bottle with a little help of a 20% off Douglas coupon I received in the mail. Yeah! Read my full review below.

black Up Matifying Fluid Foundation woc women of color nc45 brown

How it’s described:​​ ​​ ​ ​
black|Up is revamping its iconic Fluid Foundation which becomes the Matifying Fluid Foundation. Historical reference of the brand, it keeps all its benefits: a fluid texture that stretches easily, a medium coverage that adapts to skin with blemishes and a very natural finish!
Moreover, this new formula ensures an immediate matte effect. Enriched with sebum-regulating and astringent active ingredients it rebalances combination to oily skins, smooths and provides more comfort to the skin. Long lasting, the make-up remains bright and homogeneous all day long. source

black Up Matifying Fluid Foundation woc women of color NFL04 brown

My thoughts:​​​​
I was recommended this foundation, because I have extremely oily skin. Like the name says, it is a matifying foundation. But don’t let the name fool you! It’s not matifying in the sense that it dries up fast, leaves your skin feel really tight or accentuates dry spots and marks on your face. On the contrary: its finish is not all that matte, in my opinion. Definitely not dewy, but it not completely matte either. It’s somewhere in the middle, which is perfect for me. My face never stays completely matte anyway and I like the finish the foundation gives: it doesn’t make your face look flat and dull, there’s a little bit of ‘life’, if that makes sense. It’s very natural looking.


black Up Matifying Fluid Foundation woc women of color NFL04 brown

black Up Matifying Fluid Foundation woc women of color NFL04 brown

Actual shade

So this foundation is not completely matte or matifying, but it is absolutely long-lasting. Normally, when you have oily skin, your face ‘soaks’ up a lot of foundation. This foundation stays all day, because at the end of the day (I usually remove my makeup around 8), I still have a lot to remove, which is a good sign of course. And let’s not forget the fact that I literally use just ONE pump of it for my entire face! The coverage is great (medium, I’d say).

black Up Matifying Fluid Foundation woc women of color NFL04 brown

Me wearing the Matifying Fluid Foundation by black Up

I absolutely love black Up’s Matifying Fluid Foundation and I’ll for sure keep using it until I run out. I have it in the shade 03, which is a little bit too light for me right now (I’m super tan at the moment), but it doesn’t really bother me. I like how it looks. If you’re a NC45 in MAC foundations, I would suggest getting either 03 or 04 in this one (depending on the time of the year). black Up is targeted at women of color, so they have A LOT of foundation shades to choose from. Awesome!

Where to buy:​​​​ ​
If you’re in The Netherlands, you can find black Up at Douglas stores. If you’re in the US, I don’t think you can find this brand in stores (yet), only online on their website: www.blackupcosmetics.com.
black Up’s Matifying Fluid Foundation retails for $40.50, you get a 1 Fl.oz bottle (30ml) with a pump. I have this foundation in shade NFL04, which compares to a NC43 in MAC. To find the right foundation for you, check out the ‘foundation finder’ on their website. Very helpful!


Kizzy, blogger behind Kizzy Online, originally created this blog to use as her personal life journal. When she moved from the Netherlands to the United States in 2010, she started focusing more on beauty, fashion and lifestyle. She also writes about her life as a wife and a mom of 2 in San Diego, California.

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