Review: Max & More Liquid Eyeliner (found at Action stores)

18 Apr 2014

The other day I mentioned how I was trying out a super inexpensive liquid eyeliner. I purchased it at budget store Action here in The Netherlands and it’s by the brand Max & More, which I believe is their store brand. And check this out: this eyeliner cost me only 79 euro cents!
This must be the cheapest eyeliner I’ve ever bought, at least here in Europe. I think I’ve purchased eyeliners at the dollar store in the US before (a dollar is about 72 euro cents), so that would be cheaper. However, for the Netherlands this is as budget as it gets! Anywho, I’ve been wearing this eyeliner for about a week now, every single day. Is it as good as any other liquid liner from the drugstore? Below is my review. ๐Ÿ™‚

Max More Liquid Eyeliner black budget Dutch Action review swatch

source: my personal Instagram

What it is:
A liquid eyeliner with a brush tip by the brand Max & More. The shade is ‘extreme black’.

Max More Liquid Eyeliner black budget Dutch Action review swatch

My thoughts:
For the longest I used Urban Decay’s 24/7 Waterproof Liquid Eyeliner, which is my all time favorite liquid eyeliner. This eyeliner stays all day without budging or smudging. For more details, I would check out this supershort review that I wrote back in November 2011. The last couple of months I’ve been enjoying Covergirl’s Bombshell Intensity Liner, a good one as well.
I prefer liquid liners over pencil. It’s all I use to line my eyes. I do use pencil eyeliners, but only in my waterline. I have very oily eyelids and liquid is the only thing that lasts for me. I also prefer liners with a brush over those with felt tip applicators. It just works better in my opinion. For me it’s easier to get a dark, thin line with a brush than with a felt tip.

Max More Liquid Eyeliner black budget Dutch Action review swatch

This particular eyeliner by Max & More is a liquid eyeliner with a brush. Brush eyeliners are a little tricky to use at first because they are thin, but (like everything else in life) practice makes perfect. It requires a steady hand and some skills, but once you get the hang of it, it’s as easy as pie. ๐Ÿ˜€

My expectations for this รขโ€šยฌ0.79 eyeliner wasn’t high. I’ve spent $18 on Urban Decay in the past (multiple times even) and I didn’t expect this one to work just as well. Well, I was wrong! It’s not waterproof, but in normal conditions it actually stays on my oily lids! It doesn’t fade or smudge, which blows my mind. I’ve worn it on top of a primer & eye shadow AND on its own: either way…it stays!
It does require a little bit of effort to get an equally pigmented line (you have to go over it a twice sometimes) and I wouldn’t recommend walking in the rain or rubbing your eyes, but in normal conditions this eyeliner definitely stays.

Here are swatches on my arm, I did not use a base or primer.

Max More Liquid Eyeliner black budget Dutch Action review swatch

Below is the eyeliner in action. In the first picture, where my eyes are closed, you can definitely see that the line isn’t as pigmented in certain areas (you see little ‘holes’, the line isn’t even), but in real life you don’t notice this at all. It’s pretty dark and it dries matte. Works great for me!

Max More Liquid Eyeliner black budget Dutch Action review swatch

And here’s a ‘selfie’ I posted on Instagram of me wearing this eyeliner. Can you tell that’s that less that one euro on my eyelids? I can’t! ๐Ÿ˜€

Max More Liquid Eyeliner black budget Dutch Action review swatch

Where to buy:
Will this eyeliner replace my Urban Decay one? No, definitely not. Urban Decay’s has a different finish (it’s shiny and not matte like this one) and is 100% waterproof. Do I recommend the Max & More Liquid Eyeliner? I sure do! This is a great eyeliner. Don’t go swimming with it and/or dancing in the rain, but other than that… you’re good! It’s just as good as any liner from Essence or Wet ‘n Wild for example. If you’re in the Netherlands definitely go get this eyeliner so you can try it for yourself.
You can find this eyeliner at Action stores in the Netherlands. It retails for รขโ€šยฌ0.79 (6.5 ml / 0.20 fl oz). Click here to find a store in your area.


Kizzy, blogger behind Kizzy Online, originally created this blog to use as her personal life journal. When she moved from the Netherlands to the United States in 2010, she started focusing more on beauty, fashion and lifestyle. She also writes about her life as a wife and a mom of 2 in San Diego, California.


  1. Hmmm ik ga hem dan toch maar weer een keer kopen. M’n dochter gebruikt nu ook weleens eyeliner…dan hoeft ze de mijne niet te pikken. Ben steeds wat ‘kwijt’ tegenwoordig.xo D

  2. Het is echt een koopje! MAAR…het is geen eyeliner die je opdoet wanneer je gaat fietsen in de regen, want smudgeproof istie zeker niet.

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