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This isn’t a question that I’ve been asked personally, but I do know it’s a common question: How do you keep your eyeshadows from fading and moreover…How do you make your eyeshadows POP? I myself used to have these issues with my eyeshadows. Since my skin is oily (this includes my eyelids!), I had a hard time making the shadows I apply show up like they do in the pan. The colors always ended up fading, even after applying the best eyeshadow primer I could find. I actually don’t have this problem anymore! I started using cream shadows as a base under my shadows, after applying a primer. It works great!
By applying a cream eyeshadow under a powder shadow, it will keep your shadows even and if you use a similar color, it will intensify the colors! So if you have trouble with your eyeshadows staying on, try applying a cream shadow on your eyelids first! So apply a primer, then apply a cream eyeshadow in the same color (family) and finally apply your powder eyeshadows. Trust me, it works. 
I recommend Maybelline’s Color Tattoos as a base under your eyeshadows. These are inexpensive creamy gel eyeshadows that are widely available at drugstores. I’m a big fan of these Color Tattoos, because the formula is very creamy and they are easy to apply with either your fingers or a brush. Some of the shades available have shimmer (a ‘metallic sheen’) and some are matte. The Color Tattoos are waterproof, don’t crease, don’t fade, last for hours and, most importantly, make the color of your powder shadows POP!
Below are the Color Tattoos I currently own. Actually, I have one more (35 Tough As Taupe), but I forgot to include it in the pictures. Maybelline’s Color Tattoos retail for around $6 at the drugstore. Of course you can also wear these alone, without powder eyeshadows. I think they are great! Check out the full review I wrote on them here.
Top row: from left to right
200 Ready, Set, Green* – 30 Pomegranate Punk – 20 Painted Purple – 25 Bad to the Bronze
Bottom row: from left to right
200 Mossy Green* – 300 Fuchsia Fever* – 15 Audacious Asphalt – 400 Rich Mahogany*
*limited edition
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