I found this really interesting article on TheBeautyBrains.com and I felt a big need to share it with you guys!
The article goes into the differences buying cosmetics and beauty products from small and big cosmetic companies.
The bottom line is this:
- Cosmetic Technology. Big companies have lots of money to spend on research and development. When it comes to the technology of your beauty products, small companies have a hard time competing.
- Product Testing. Big companies spend more money on testing their products. More testing doesn’t automatically mean better but it certainly doesn’t hurt.
- Quality and Safety. Big companies have large staffs of people dedicated to testing the raw materials and finished products of everything they make. Big companies are sensitive to lawsuits and will be extra careful to ensure that their products do not cause someone to sue them. Products from big companies are more likely to be safer.
- Cost. The more of a product you buy, the less money it costs. Big companies buy lots of raw materials so they get them for a much lower price. This is why they can charge less for their products.
- Advertising. Small companies advertise like big companies, usually on the Internet. Unfortunately, the Internet is not regulated like mass media so anyone can pretty much claim whatever they like on the Internet. You are just more likely to be misled by the advertising of a small company than a big one.
- Uniqueness. Small companies can make a living selling to a small select group of consumers and have a thriving business. If you have a unique problem (e.g. you want gluten free beauty products), you’re more likely to find a solution from a small company.
So The Beauty Brains is basically saying that if you are most concerned with getting the safest, highest quality products with the newest and best-tested technology, you should buy your products from big companies. If you are interested in finding unique solutions for your particular beauty problems, aren’t as concerned about cost, and are willing to risk some quality issues, you should look to small companies for your beauty products.
Interesting, right?
Read the full article HERE.










